RECOGNITION AS A SECTOR

Developing an industry of its own: The importance of a clear external communication for better visibility to build on partnerships that can make SSC/GBS become an industry of choice

• What makes SSC/GBS attractive from an employee’s perspective: building career paths, corporate sideways, fast track to business, internationalization
• SSC, BSC, CoE, GBS, etc. What is the best “name tag” and does it make sense to “non-initiated” candidates?
• How to create interest in the sector when the target audience barely understands what career opportunities it can lead to
• Make them dream, but don’t take them as stupid! Impact of a clear and honest branding on long-term engagement and retention